The New York Times

Michael Jordan named ‘special contributor’ for NBC as network continues to lean into 90s nostalgia for NBA return

NBC Sports rode Michael Jordan to record viewership numbers in the 1990s when Jordan’s Bulls won six NBA titles on the network’s airwaves. On Monday in New York City, the network offered a nostalgic ...
The New York Times

NBC to use AI to recreate Jim Fagan’s voiceover for NBA coverage in homage to 1990s

During the 1990s, Jim Fagan’s voice narrated the promos for NBC’s coverage of Michael Jordan, Shaquille O’Neal and Hakeem Olajuwon. Now, he will do so again when NBC promotes its NBA coverage that ...