New Zealand faces heat for tourism ad targeting Australians: ‘Sounds like we’re in a clearance bin’

A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening ...
Campaign Asia

'Everyone Must Go' tagline for NZ Tourism slammed

The first creatives from a new NZ$500,00 ($286,000) New Zealand Tourism campaign has generated backlash from multiple quarters. Aimed at Australian travellers, the campaign with ‘Everyone Must Go’ as ...
Ad Age

Taika Waititi (and his stunt double) made an amusingly meta tourism ad for New Zealand

The U.S. ad business in July scored its biggest job gains in a year, while the overall economy added just 73,000 jobs. While in New Zealand to shoot the much-anticipated second season of “Our Flag ...
Travel Weekly

New Zealand tourism minister Stuart Nash on reshaping the country's travel strategy

In mid-September, New Zealand officially dropped its Covid vaccination and post-arrival testing travel requirements, giving the green light for tourism to begin bouncing back in earnest. The ...