Nas has previously spoken on how much Rakim inspired his own career. Nas had some major love for Rakim at the Grandmaster Hip-Hop Awards. "When I first heard your music...If you had told me that I ...

Sprite has a long history of working with Hip Hop artists. The soda brand’s latest campaign features rap legends Nas and Rakim as well as new school hitmakers Latto and GloRilla. An official music ...

Add Yahoo as a preferred source to see more of our stories on Google. For generations, Sprite has shown unwavering support to Hip-Hop and its artists. Nowadays, the brand continues its legacy of ...

“When I fell in love with Hip Hop it was more important that you had your own style than you being able to master a version of Rakim or a version of another artist’s style,” said 50. “Nobody does that ...

Sprite has been creating notable content with many of hip hop's biggest stars for some time, and their latest could be their best to date. On Thursday (June 1), the beverage company unveiled an ...

Sprite has been a central proponent of Hip-Hop music and culture dating back to the 1980s and that synergy remains true more than almost four decades later. As Hip-Hop celebrates its 50th anniversary ...

Back in the day, Sprite was among the first nationwide brands to really embrace hip-hop. I’m not talking about a “rap” jingle, as so many other brands tried (we’re still trying to get rid of that ...

Well this is cool. Sprite just launched limited-edition soda cans decorated with rap lyrics by Drake, Nas, The Notorious B.I.G. and Rakim. The soda cans are apart of the inaugural "Obey Your Verse" ...