Native content is set to grow phenomenally in the next few years. Estimates predict that as much as $3bn will be invested in native advertising formats by 2016. But there are many definitions about ...

California tribes, lawmakers prepare for wide array of colorful  marchers & performers at 2nd Annual Native American Heritage  Month parade down Sacramento’s Capitol Mall to West Steps ...

Like many publishers, The Washington Post’s Kelly Andresen grapples with success metrics for native advertising campaigns. As director of ad innovations and product strategy, she has a front-row seat ...

The divide between editorial and advertorial content is not clear enough according to a new study, which found that nearly one in three consumers (30 per cent) are unsure if they have read advertorial ...

‘Native content’ is one of the latest marketing buzzwords, but few brands seem to have got to grips with its meaning and best practice. Dan’l Hewitt, general manager at global youth media company Vice ...

Once a year the ad world gathers in Cannes, France, to congratulate itself. Judges at the Lions International Festival of Creativity hand out three Grand Prix awards, 21 Gold Lions, 38 Silver Lions ...

Google recently launched AdSense Native ads, a series of new native ad formats that are designed to match the look and feel of publisher websites, prompting some to ...