Believe it or not, it's been 10 years since Old Spice debuted their viral hit campaign "Smell Like a Man, Man," which featured the original Old Spice Guy Isaiah Mustafa. Back in 2010, Mustafa's ...
Like most brands that are around for multiple generations, male grooming product company Old Spice needed a younger, hipper refresh of its identity in the 2010s. As part of that aim, the company ...
Valentine’s Day 2026—how marketers are getting in on the record spend From fast food to lawn mowers, how brands are finding ways to show the love.
In 2010, Old Spice dropped "The Man Your Man Could Smell Like" on YouTube, the first of many commercials featuring Isaiah Mustafa. The inventive ad included a number of impressive production tricks; ...
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