Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Amina Dawd, 36, strokes one of her resting children's hair as two of her other children sleep under the protective bednets. The children sleeping without the net will still gain some protection from ...

Since the mega cruise ships started to evolve with water parks and celebrity dining, you could be forgiven for thinking that there was little innovation left in the world of cruising. However, new ...

BAE Systems Plc (BAESY), a prominent defense contractor, continues to innovate across naval platforms by delivering high-tech solutions that cover everything from surface combatants to undersea ...

New York-based health giant Northwell Health has teamed up with the Israel Innovation Authority to develop and implement a number of medical innovations it says will improve patient care. Representing ...

CHARLOTTE — Honeywell and UNC Charlotte unveiled a groundbreaking Innovation Hub on Monday, marking a significant investment in STEM education and workforce development. The new Innovation Hub, a ...

In the age of artificial intelligence, it feels like AI knows more about our shopping habits than we do. It knows what we want to buy before we add it to our shopping carts. It knows how many ...

New AI capabilities enhance Five9’s routing, quality management, and analytics bringing them together into a more integrated ecosystem designed to help organizations elevate every customer interaction ...

Designers are finally embracing artificial intelligence at New York Fashion Week, with brands including Ralph Lauren and Alexander Wang debuting high-tech new innovations. Ralph Lauren, which was one ...

The tech brand known for next-gen styling devices just launched two first-ever hair-care formulas with ingredients harvested on its own sustainable farm. Most of us beauty lovers know Dyson for its ...