Nike finally launched its new Nike+ mobile app this month. With Nike's changing technology strategy, will this new app help Nike's bottom line? Instead, Nike has since moved toward pure digital ...

On the morning of our most recent Halloween, Nike and Jordan Brand released one of their most eagerly anticipated sneaker drops of the calendar year. A white, black and brown version of the classic ...

Nike's app for sneaker fans isn't perfect, but it points to the potential of the company's digital strategy. SNKRS is more than an online shoe store To the average shopper looking for a new pair of ...

Nike's plans to test out broader in-store mobile functionality with the App at Retail shows how the maker of athletic apparel intends to adapt to the changing tastes and shopping habits of younger ...

Nike is undergoing a fundamental shift in the way it serves customers, which could have huge ramifications for its bottom-line. It is shifting to focus primarily on serving athletes on a 1:1 scale and ...