Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...

Getting started in PPC advertising? Bringing a new team in-house? Here are 5 lessons from my time marketing a PPC ad tech product. As a primarily organic marketer, working for an ad tech brand has ...

AI has powered PPC for years and is the hot topic right now. Here’s what matters, what doesn’t, and why context is key.

Just as there are words and terms that you can specify in your campaigns, you can also choose words that you want to omit. Negative keywords tell your ad platform to avoid placing ads on result pages ...

In parallel, Microsoft Ads has rolled out Image Animation, a feature that transforms static images into short videos using customizable templates. This capability is currently in a global pilot, ...

A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.

Hyper Dog Media, a Denver-based digital marketing agency specializing in search engine optimization and pay-per-click ...

With recent shifts in privacy regulations and advertising technology, first-party data has become a powerful asset for pay-per-click advertisers. While Google abandoned its plan to phase out ...

AI now sits alongside SEO and PPC as a third visibility layer. See how behavior, SERPs, and discovery are shifting – and how ...

Determining the top pay-per-click (PPC) ad platform of the year means considering the influence of many variables: industry trends, advertiser needs and preferences, budget, privacy laws, and platform ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...