Time is money in this era of speed. PPC is one heck of a follower of this rule, as it does not wait for anyone to catch up.

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw ...

Is anyone still creating artificial opposition between SEO and PPC (e.g., “We rank first organically, so we don’t need to pay for an ad”)? How about hiring a PPC- or SEO-only agency or keeping ...

Cybersecurity companies face some of the most difficult conditions in paid search: high cost-per-click, technical buyers, long evaluation cycles, and intense competition for limited high-intent ...