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At CES, L'Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

Coloring hair at home comes with plenty of struggles. First, there’s the task of playing cosmetic chemist and mixing the color, worrying that if you don’t blend the formula just right it might look ...

Growing old is a costly business — at least when it comes to covering gray hair. Considering the fact I get a root touch-up at the salon every month for around $200 a pop (instead of every two months ...

As hair care products and styling tools continually evolve, one aspect of the industry has more or less stayed the same — namely, the technology and application of box dyeing your hair. But L’Oréal is ...

We've rounded up our favorite at-home hair color kits that are all-but-guaranteed to give you gorgeous results for a bargain. What it is: Custom hair color blended just for you and delivered to your ...

The Colorsonic promises to be an affordable at-home alternative to the salon The Colorsonic promises to be an affordable at-home alternative to the salon is a senior reporter and author of the ...