What kinds of marketing messages are effective — and what makes people believe certain political slogans more than others?

What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

When it comes to advancing your career, persuasion is a place where ChatGPT can help. On so many levels, persuasion is the key to your professional success. Persuasion will help you to win the ...

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains timeless: persuasion. From traditional billboards to TikTok ads, the ability to ...

Source: Walther, ChatGPT-4, 2025 / OpenAI In the shadowy intersection of psychology and technology, a new form of influence is emerging—one that operates with surgical precision, learning from our ...

Whether you're negotiating a pay raise, presenting ideas to your colleagues or convincing your friends to try out a new restaurant in your city, persuasion is an integral part of communication in your ...

When people use hand gestures that visually represent what they’re saying, listeners see them as more clear, competent and persuasive. That’s the key finding from my new research published in the ...

Persuasion is one of the most valuable skills in business, shaping outcomes in everything from investor pitches to client negotiations. Especially in creative and culture-driven industries, where ...

Information-dense’ AI responses are most persuasive but these tend to be less accurate, says security report ...