Planters had people talking during Sunday's Super Bowl when it aired a commercial showing that Mr. Peanut had come back from the dead after he presumably died in an earlier ad. He had saved the lives ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

The nutty character for Planters' death was revealed in a teaser for the company's Super Bowl ad Lindsay Kimble is the Executive Editor, News at PEOPLE. She joined PEOPLE in 2015 and coordinates with ...

Though the passing of Kobe Bryant forced Planters to hit “pause” on its #RIPeanut campaign — in which the brand’s 104-year-old mascot Mr. Peanut suffered a horrible fate while saving the lives of ...