Playtex is updating colors and designs to attract more Millennials In a down market%2C Millennials are the only segment with double-digit sales increases Millennials may be slightly bustier than the ...

Shop it while it’s 71% off. Wearing a bra with underwire that pinches and rubs against your skin is one way to make your day extra uncomfortable and long. Thankfully, there’s an easy solution: ...

Underwear brand Playtex is launching the Magic Feeling bra with a &£4m TV advertising campaign. The campaign, created by Euro RSCG Wnek Gosper, revolves around how comfortable the Magic Feeling bra is ...

Nothing can ruin your day like an uncomfortable bra, especially one that has a pesky underwire poking at you. Luckily, there are a slew of wire-free options that provide the coverage and support you ...

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Playtex Bras, one of America’s best-selling bra brands, is launching its most comprehensive marketing effort with a new campaign, Be Uniquely You. The campaign ...