Playtex is updating colors and designs to attract more Millennials In a down market%2C Millennials are the only segment with double-digit sales increases Millennials may be slightly bustier than the ...

This fan-favorite bra has more than 10,000 five-star ratings on Amazon, and right now, it’s a whopping 74 percent off. That brings the coveted bra down to just $10, just in time for the holidays—and ...

Shop it while it’s 71% off. Wearing a bra with underwire that pinches and rubs against your skin is one way to make your day extra uncomfortable and long. Thankfully, there’s an easy solution: ...

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Playtex Bras, one of America’s best-selling bra brands, is launching its most comprehensive marketing effort with a new campaign, Be Uniquely You. The campaign ...

There's no better feeling than taking off your bra after a long day. No wonder: Skin irritation, tightness and scratches from exposed underwires are just a few pet peeves of bra wearers. And shopping ...

Taking your bra off at the end of the day is one of life's greatest pleasures, right? It makes sense: Skin irritation, tightness and poking from underwires aren't a fun time. And shopping for a bra ...

Underwear brand Playtex is launching the Magic Feeling bra with a &£4m TV advertising campaign. The campaign, created by Euro RSCG Wnek Gosper, revolves around how comfortable the Magic Feeling bra is ...

Nothing can ruin your day like an uncomfortable bra, especially one that has a pesky underwire poking at you. Luckily, there are a slew of wire-free options that provide the coverage and support you ...

Super Soft & Unmatched Comfort - Embrace the luxury of our ultra-soft and breathable fabric, and a unique seamless glue brushing process, specially designed to soothe sensitive skin during ...

A £1 million marketing campaign will be launched by Playtex as the brand aims to position itself as the underwear of choice for 50-something women in the UK. The campaign, created by LEG, will run ...

The torture of an ill-fitting bra. The annoyance of a colleague's eyes slowly moving south during a conversation. The toll gravity takes on "the girls." Playtex is exposing the candid conversations ...