Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – ...

Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Influencer marketing isn't a new concept—far from it, ...

Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. As a business owner, you hope to insulate your company ...

The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability, as well as the rise of podcast networks. The three-day ...

Podcasts aren’t going anywhere. The audio-first entertainment format is now attracting a wider swath of users than it ever has, while spreading across a mix of media channels. In 2021, 82 million ...

Opinions expressed by Entrepreneur contributors are their own. Podcasts are nothing new. Odds are, you’re subscribed to one or two at this very moment. But podcast marketing is still taking a bit of ...

As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new ...

• Amplify existing marketing messages: Podcast episodes are easily embedded into websites and are ripe for splicing and ...

Global marketing agency Horizon Media is expanding its audio practice to include a dedicated team solely focused on podcast advertising. The “Center of Excellence,” as the team is called, will be a ...

A new IAB study found that podcast advertising revenue in the U.S. increased only 5 percent in 2023, after years of double digital growth. By Caitlin Huston Business Writer After many years of ...

Today’s time-starved B2B marketers and buyers prefer short-form, easy-to-digest content, according to Demand Gen Report’s 2018 Content Preferences Survey. It is no surprise that podcasts have become a ...