FILE - In this Aug. 5, 2010 file photo, bottles of Powerade sports drink and other Coca-Cola products are chilled over ice in Orlando, Fla. A controversial ingredient, brominated vegetable oil, is ...

If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between electrolyte powders, seltzers with vitamins, and zero-sugar sports drinks, ...

Get the Zero-Calorie Hydration Solution, with ION4 Advanced Electrolyte System, on Your Own Terms with Three Varieties of POWERADE ZERO DROPS ATLANTA--(BUSINESS WIRE ...

The Coca-Cola Company KO plans to fortify its Powerade sports drink brand with the introduction of Powerade Ultra and Powerade Power Water. This marks the company’s first additions to the brand in ...

Cavaliers' water boy was caught on tape pouring Gatorade brand sports drink into a Powerade branded bottle—a battle won in Gatorade's favor in the sports drink war. The two brands have been at war ...

(CNN) — Powerade is getting a makeover. For the first time in 13 years, the sports drinks brand is redesigning its packaging and launching two new calorie-and sugar-free products: Powerade Ultra and ...

Michael Jordan appeared on Gatorade bottles, but he never had his own flavor. The new darling of the sports marketing world, LeBron James, will have that privilege when 32-ounce bottles of Powerade's ...

NEW YORK -- Coca-Cola's PowerAde is giving Gatorade a run for its calorie count. On the heels of Gatorade's rollout of low-calorie G2, No. 2 sports-drink brand PowerAde is going all the way — to zero ...

Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been the target of ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...