Electrolyte drinks are available in a veritable rainbow of colors and flavors. We taste-tested 15 Powerade flavors to see which one was best.

Powerade used to only come in varieties that were more identifiable by color than flavor. Now, they have plenty of options, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it "becoming the #1 global sports drink," toppling PepsiCo's Gatorade from its top-selling ...