Jodi Daniels is a privacy consultant and Founder/CEO of Red Clover Advisors, one of the few Women’s Business Enterprises focused on privacy. A fight has been brewing between two marketing heavyweights ...

As businesses customize their offerings using data, customers are becoming more concerned about the management and security of their personal information. Personalization enhances customer engagement, ...

Today, we’re awash in data. In many ways, the staggering growth in the amount of data created, captured, and consumed globally—which will reach an estimated 181 trillion gigabytes by 2025—has ...

In today’s digital world, consumer privacy has become a hot-button issue. With frequent data breaches making headlines and new privacy laws emerging across various states, consumers are increasingly ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Online privacy is complex, encompassing debates over law enforcement’s data access, government regulation and what information companies can collect. This chapter examines Americans’ perspectives on ...

Privacy is getting harder to protect in a world where everything is connected. Whether you're chatting with an AI, checking your email or using your smartphone, your ...

In the contemporary digital ecosystem, the lines between personalization and privacy often blur, specifically when involving advanced technologies such as gaze and eye tracking. As we interact with ...

Google’s artificial intelligence now wants to access your Gmail, photo library and search history. Should you let it? That’s a new privacy decision you’ll need to make if you use Google’s increasingly ...

Eighty per cent of consumers expect personalization online, but two-thirds report having such poor experiences that they’ve disengaged from brands altogether. The motivation to get it right is ...