EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired the distribution rights to ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

The latest live sports deal for David Ellison’s Paramount is a bit unorthodox. After securing exclusive rights to every UFC ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Uniform maker Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining a crowded niche sports market that already includes softball, volleyball, 3-on-3 ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Get any of our free daily email newsletters — news headlines, opinion, e-edition, obituaries and more. Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, ...