"It was more than I even dreamed," the bride tells PEOPLE. "I truly couldn't find a second dress that fit the vision in my head, so I simply had to make it for myself" Carolyn Rowe Photography Kayla ...

Helping a bride select her dream wedding dress can be an intimate process, says Christine Greenberg. You're physically in someone's space, helping them in and out of a dress, talking about childhood ...

I'm the Romantic Dreamer blended with the Fairytale Princess. Which one are you? You can pinch yourself out of excitement to confirm if you're not dreaming. But when the D-day is approaching near and ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Bridal brands a&be' bridal shop and anna be' bridal ...