As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

The Library of American Broadcasting has announced the opening of a new virtual exhibit that honors the long history of broadcast jingles. The exhibit, titled “The Lost Art of Jingle Writing,” is ...

Every day, radio sellers battle an ever-growing litany of digital media platforms for advertising dollars. Yet as brands shift ad spend to social media in an attempt to generate buzz, they could ...

NEW YORK (Billboard) - Newly released data suggests that the U.S. radio industry could be on track to record its worst annual drop in ad revenue in decades. According to the Radio Advertising Bureau ...