Over the last decade, Michael McHenry has carefully built up the Michael McHenry Group, a major restaurant portfolio in the Salt Lake City scene. But at the beginning of the pandemic, he, along with ...

Setting up a virtual restaurant just got a bit easier. Virtual Restaurant Consulting, a Los Angeles-based consultancy in the cloud restaurant space, announced it would be offering a license for Two ...

Virtual restaurant brands have the potential to generate incremental revenues and profits for operators, but only if the costs involved in producing the additional menus can be minimized. As consumer ...

Uber Eats is refining the collection of virtual restaurants offered on its platform to improve quality and variety. The delivery aggregator rolled out an initiative called the Certified Virtual ...

Nobody can deny that the global pandemic has had a far-reaching impact on consumer habits, changing the way that we shop, buy and consume. Most businesses had no option but to adjust their offerings ...

With brands like Chef Burger, El Taco Loco and Mama Rosa, its safe to say that the nation's first virtual restaurant franchise has a little something for everyone. Now, the company is working with ...

“They’re restaurant brands located in physical restaurants. And the brand only exists on Uber Eats.” Uber’s version of virtual restaurants are different; instead of relying on commissary kitchens, ...

Uber Eats has cut 8,000 virtual brands from its app. Some were offering duplicate menus from restaurants at the same address. The crackdown comes a year after DoorDash began investigating ...

Orlando restaurateur Robert Earl plans to offer eateries a chance to serve a delivery-only menu based on trends from the popular short video app TikTok in 2022, just the latest twist in the growing ...

Fast-food chains Wendy’s Co. and Chipotle Mexican Grill Inc. are testing new experiences in virtual worlds as brands try to better understand the marketing potential of the metaverse. The metaverse is ...

Luke Fortney is a journalist based in New York City. He most recently worked as a reporter for Eater, where covered restaurants and food trends for nearly five years. Casey Lewis was scrolling through ...

Ciudad de México, 20 may (EFE).- La cadena de comida global MrBeast Burger, considerada la marca virtual más grande del mundo, se expande a México, donde en su primer mes de operación proyecta vender ...