Tourists pose on Stearns Wharf to get a photo of the Santa Ynez Mountains as their backdrop. Credit: Pricila Flores / Noozhawk photo Locals know that a walk down State Street or a day at Stearns Wharf ...

Santa Barbara, often referred to as “the American Riviera,” is renowned for its picturesque landscapes, Mediterranean climate and Spanish-influenced architecture. According to the Santa Barbara ...

SANTA BARBARA, Calif.-Visit Santa Barbara hosted a Tourism Summit that sold out. Organizers call that a good sign for the industry. People who operate businesses that benefit from tourism packed the ...

Immersive exhibits dedicated to the art and life of Vincent Van Gogh have become a worldwide phenomenon. There are currently dozens of large-scale digital shows that celebrate the Dutch artist, with ...

The coronavirus pandemic has dramatically altered what’s usually vacation season for millions of people. International travel isn’t an option because U.S. residents are not welcome in most countries.

Prehistoric-sized butterflies glistened purple and pink, illuminating the ivy leaves that dangled from above. A glowing ...

SANTA BARBARA, Calif. - Memorial Day weekend is the unofficial kick-off to summer, but Santa Barbara's tourism rebound has already officially begun. Hotels are filling up again for the holiday weekend ...

Visit Santa Barbara, the official marketing organization for South Coast tourism, is bullish on the demand for post-pandemic travel based on recent research. According to data collected last month ...

Another mode of transportation getting people to and from the Los Angeles International Airport is back open. A ribbon-cutting Thursday morning marked the return of the Santa Barbara Airbus. It ceased ...

The City of Santa Barbara collects about $30 million a year in tourism-related taxes, and another $1.4 million from cannabis businesses, but much of those numbers are self-reported by the operators.

Following a formal review, San Francisco-based ad agency Cutwater has been named agency of record for Visit Santa Barbara, the travel group for the city of Santa Barbara, South Coast and surrounding ...