DETROIT, MI--(Marketwired - May 22, 2015) - Serta, the #1 mattress manufacturer in the United States, has launched a new integrated marketing campaign, created by its lead creative agency Doner, that ...

For the first time since 2011, mattress brand Serta is reintroducing its iconic spokes-animals the Counting Sheep in a new campaign titled "It’s Over." Developed by lead creative agency Doner, the ...

At the beginning of 2000 mattress maker Serta International had three advertising goals in mind: increase brand awareness, win consumer loyalty, and entice retailers to stock more of the company's ...

“Celebrating 25 years of Serta's iconic counting sheep is not just about nostalgia—it's a testament to the enduring power of storytelling in building a brand,” said Anne Edwards, Senior Vice President ...