Big businesses have been using key performance indicators, or KPIs, to measure their success for years. Yet many small businesses ignore this less understood acronym. Employees can measure their ...

Key performance indicators (KPIs), have become common parlance in both the business and marketing worlds, as the practice has become increasingly data driven. They are used to define the success of an ...

Digital marketing is taking the business world by storm. Approximately 83% of businesses believe that their current digital marketing efforts are successful in assisting their goals. Billions of ...

For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time and resources to ...

In Software Modeling Goes Mainstream, Ed Sperling recently wrote how chipmakers are applying use case modeling techniques to better understand the interactions between software and hardware and how ...