The Drum

Why ‘Should’ve Gone to Specsavers’ is still going strong some 20 years later

‘Should’ve gone to Specsavers’ is one of those slogans that has transcended advertising to become ingrained in people’s everyday vernacular. Since the tagline’s inception in 2002, the optical retail ...
Marketing Week

How Specsavers shocked consumers out of their ‘spectacle stasis’

Specsavers might be a market leader in contact lenses, but the team knew there was room to grow. On a mission to raise awareness, drive consideration and sales, the marketers decided to target 18- to ...
Yahoo Finance

Savings in Sight: Specsavers Makes Significant Savings Over Three Years by Moving Support Function from Oracle to Spinnaker Support

-Significant savings achieved over the next three years will be invested in customer facing retail technologies designed to improve the customer experience- DENVER, January 22, 2025--(BUSINESS ...
Marketing

The Foundry to help Specsavers focus on Australian market

International optical retailer Specsavers will launch its first TV campaign in Australia this month, after appointing The Foundry late last year to manage strategic development of the company’s TV ...
Creative Review

Specsavers and the in-house life

One of the major creative shifts in recent years has been the rise of the in-house agency. Here, Nicola Wardell, MD of The Agency at Specsavers, talks about the challenges and rewards of in-house life ...
The Drum

Specsavers ad offers goal-line technology for £25

Specsavers has speedily turned out a press advert offering "goal-line technology for £25" following England's controversial disallowed goal against Germany on Sunday. Millions of England fans felt ...
ZDNet

Specsavers sees clear benefits in open source

It has become a commonplace perception that the UK is rather unenlightened when it comes to open-source software. According to Alfresco's Open Source Barometer, Britain is behind the US, France, ...
Scoop

Specsavers encourages Kiwis to get their eyes checked

May to August are the worst months for sun-strike and Specsavers optometrists are reminding motorists about the importance of good vision when behind the wheel. Sun-strike happens when the sun hits ...
Australian Broadcasting Corporation

Specsavers says Qld customers' private medical information may have been compromised

Eyewear giant Specsavers has admitted that the personal information of some clients in regional Queensland is missing. The personal information of Specsavers customers in regional Queensland has gone ...
City A.M.

Specsavers maintains £15m pay day despite falling profit

Specsavers has maintained the £15m payday for its Guernsey-based owners despite another year of a decline in its profit. The national brand has handed the interim dividend to its parent company ...
CSR Wire

Specsavers Uses HPE Greenlake to Expand Eye Disease Diagnostics and Serve More Patients

Hewlett Packard Enterprise (HPE) announced its collaboration with Specsavers utilising the HPE GreenLake platform to support 385 retail stores across Australia and New Zealand. Specsavers is currently ...