Fans of Boston Celtics star forward Jayson Tatum will notice the St. Louis native has a new ad campaign for his Gatorade sponsorship that features his love of gaming and playing basketball. The ...

The fastest high school sprinter in history is suing Gatorade, claiming the company gave him a fraudulently certified product that contained a banned substance and led to his four-year banishment from ...

Kahleah Copper has enjoyed a meteoric rise from WNBA role player to Finals MVP and perennial All-Star. Copper's new Gatorade deal recognizes her on-court efforts and cements her status as a superstar.

Propel Fitness Water today (May 11) launched its first campaign spot featuring actor-director Michael B. Jordan, a partner with the Gatorade brand since February. For its first celebrity-led TV spot ...

Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 55 min ago By Brian Bonilla - 4 hours 9 min ago By Tim Nudd - 9 hours 25 min ago 9 hours 55 min ago By Gillian Follett - 9 ...

Gatorade has Patrick Kane showing off some smooth moves in the latest ad for its new product line, Flow. The Chicago Blackhawks will be looking for a big performance from Kane on Thursday night as ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 min 52 sec ago By Will Johnson - 37 min 52 sec ago By Lindsay Rittenhouse - 1 hour 7 min ago By Adrianne ...

Gatorade is capping off its revived "Be Like Mike" campaign with a video created from user-generated social posts that shows a new generation of basketball fans still want to be like Michael Jordan.

Joe Young is waiting for his chance to shine in the NBA, but while he waits he's found a way to star in a commercial for Gatorade. With teammate Paul George, Young filmed an add for the major sports ...

If you live in New York, or have friends that do, I’m betting your Facebook News Feed was inundated yesterday with links to a new 90-second Derek Jeter “farewell” ad that has the mere hint of a ...

Gatorade is ending 2013 with a splash and gearing up for the New Year with a new, 60-second TV spot that features both sports stars and amateur athletes putting in the tough training that it takes to ...

BodyArmor is targeting a new generation of athletes in its latest advertising campaign as it looks to surpass its longtime rival and industry leader, Gatorade, as the top-selling sports drink brand.