Two endemic problems face researchers in the social sciences (e.g., Marketing, Economics, Psychology, and Finance): unobserved heterogeneity and measurement error in ...

Journal of Marketing Theory and Practice, Vol. 16, No. 4, Structural Equation Modeling (Fall, 2008), pp. 279-285 (7 pages) This paper takes an objective look at how papers using structural equation ...

Structural equation modeling (SEM) encompasses such diverse statistical techniques as path analysis, confirmatory factor analysis, causal modeling with latent variables, and even analysis of variance ...

introduction to basic concepts, principles, and applications of structural equation modeling including path analysis, confirmatory latent variable models, multiple-group modeling, and latent growth ...