A new marketing effort for Swiffer kicks off today and includes three TV spots and a larger online media buy that emphasizes Swiffer's value over traditional cleaning tools. Tagline: "Cleans better ...
Procter & Gamble is continuing the push to keep its Swiffer floor cleaning device hip. First there was Jessica Simpson posing with the floor cleaner for her "With You" music video. Then came ads for ...
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