A small business's target market is the group of people it targets with advertising. These people are the consumers who are most likely to use the company's products and services. Marketers use ...

Marketing exists to educate consumers about available products and services. A target market simply defines the consumers or groups most likely to purchase a particular product or service. Narrowly ...

A target market is defined by shared, specific traits like age or lifestyle. Defining a target market aids in creating focused product decisions. Target market info improves marketing efficiency and ...