Target Pride Month 2025 selections are streamlined from two years ago and less prominent as it focuses on Father's Day and Fourth of July summer shopping holidays.

Target scales back Pride Month goods while promoting pro-America displays, drawing mixed reactions from shoppers and sparking debate over the retailer's social awareness.

Walmart and Target are keeping most of their Pride Month merchandise online instead of in stores.

After pulling back its DEI initiatives and retracting support for NYC Pride this year, Target still trotted out its annual Pride merch collection—and it’s not landing well with queer customers.

Target will no longer sell its Pride Month collection in all stores after conservative blowback over LGBTQ+ themed merchandise, including bathing suits designed for transgender people, harmed sales.

In 2025, Nivea has partnered with advocacy group PFLAG for the second year in a row. They launched the "Proud In Your Skin" ...

Key Background. Target, which previously increased its diversity efforts after the 2020 police killing of George Floyd, and has also been a vocal supporter of Pride Month, for which it has sold an ...

June marks Pride month, and with it comes an onslaught of rainbow-washed brand merchandise aiming to bring a layer of corporate sleaze to the annual celebration. Hopping on the bandwagon is retail ...

The lawsuit accused Target's board of directors of overlooking the risk of negative backlash and led the company to lose over $25 billion in market capitalization.

After pulling back its DEI initiatives and retracting support for NYC Pride this year, Target still trotted out its annual Pride merch collection—and it's not landing well with queer customers.