Add Yahoo as a preferred source to see more of our stories on Google. The names of sports teams in the U.S. has become a focus of President Donald J. Trump, who recently threatened to cancel a deal ...

Add Yahoo as a preferred source to see more of our stories on Google. Editor’s note: This editorial originally ran in fellow CNHI paper the Tahlequah, Oklahoma, Daily Press. President Trump recently ...

Lions, tigers and bears aren’t just among the world’s most iconic wildlife. They’re also among the most popular mascots in ...

When BYU and Georgia Tech take the field on Saturday, Dec. 27, the Cougars and the Yellow Jackets will be participating in one of the most highly anticipated bowl games of the 2025 season. Welcome to ...

Ever since Pop-Tarts started sponsoring the college football bowl game in 2023, the Pop-Tarts Bowl has become a viral sensation thanks to the introduction of the Edible Mascot — an anthropomorphic ...

Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

ORLANDO, Fla. — The Orlando Storm, a new United Football League team, has narrowed down the choices for its mascot to three options: a Human-Storm Hero, a Bobcat, and a Weather God. Fans of the ...

Vote in the play-in game to determine the final spot in a bracket to crown the best high school mascot in America.

As evidenced by the sideline brawls and sign-stealing scandals of games past, emotions run high on college football gamedays. Sometimes so high that even the teams’ mascots feel compelled to get in on ...