The concept of sales "theory" or marketing "theory" is problematic. This is because these are really subsets of a broader microeconomic approach to the manipulation or creation of demand. The concept ...

“Artists used to think about art through art. Now they think about it through Theory,” laments a character in Michelle de Kretser’s “Theory & Practice.” But the complaint falls on deaf ears, as the ...

Influential leaders such as Mahatma Gandhi and Martin Luther King, Jr. came to world attention because of their almost uncanny ability to inspire and motivate people. As the manager of a small ...

Mankiw, N. Gregory, Matthew C. Weinzierl, and Danny Yagan. "Optimal Taxation in Theory and Practice." Journal of Economic Perspectives 23, no. 4 (Fall 2009): 147–174.

Explore consumer theory, its impact on spending decisions, and how it shapes GDP, corporate strategies, and economic policies ...

Part I. Theory: how and why do museums do what they do? -- Finding the museum theory of action -- Identifying potential museum impacts -- Measuring impact -- Part II. Practice: how do you measure your ...