When four friends decided to open a new Thai restaurant in Manhattan, the first order of business — and topic of debate — was what to call it. The brainstorm continued off and on until the four found ...

is features writer with five years of experience covering the companies that shape technology and the people who use their tools. Even to its owners, the name for their new Thai restaurant seemed ...

A restaurant in New York City with the clever name "Thai Food Near Me" went viral for their cheeky attempt to sway Google search results in their favor. The Verge found many other businesses who are ...