Tik Tok has unveiled a Focused View Campaign that will begin charging advertisers for ads that are watched for at least six-seconds. Focused View, according to Tik Tok, “Means that ads are shown to ...
Note: This article relates to the July 2024 VIP+ special report “The Race to Replace TV,” available to subscribers only. While linear TV has lost watch time to on-demand streaming, rising video ...
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