To celebrate, General Mills Presents The Ultimate Saturday Morning Drive-In, curated by Tribeca Drive-In®, an event packed with classic cartoons and re-newed and improved cereals.

Jaya Saxena is a former correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. The “retro ...

If you love cereal but wish it were just a little more convenient, you’re in luck. General Mills has added two new Cereal Treat Bars to their snack options, a new Trix Cereal Treat Bar and a new Cocoa ...

If there was ever a year we all could use a healing dose of childhood nostalgia, that year is now. One of my fondest memories of joy and comfort? Eating my favorite cereal in front of the TV while ...