Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

On March 1st, 2026, The Lego Group is launching Smart Bricks, tiny computers hidden inside classic 2x4 bricks. These interact with NFC smart tags in new tiles and minifigures, link through Bluetooth, ...

The humble Lego brick is undergoing a dramatic technological makeover that could transform how children and, of course, adults, play with the iconic toy. At CES 2026 in Las Vegas, the Danish toymaker ...

You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your complacent attitude to your Lego basket. Lego is bringing interactive bricks ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

Both sets come with an idea sheet to help you get started, though you’re free to build pretty much anything, as you’ll find bricks in a variety of shapes, sizes, and colors. The Lego Classic Large ...

Thankfully, the Eevee model is the cheapest of the Pokemon Lego sets, and will only run you $59.99 compared to the $200 Pikachu one, or the staggering $649.99 you’ll have to pay for the Charizard, ...