(NewsNation) — Target is testing new technology to allow shoppers to lock and unlock store shelves using their smartphones, an anti-theft solution that has been explored by competitors like Walmart.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics ...

Digital retail media has given retailers and advertisers the biggest stage imaginable for reaching consumers. But that giant platform doesn’t guarantee a giant impact when it comes to influencing ...