Proper analysis of a UX ensures customers interact smoothly with the application. UX has long been a part of application design and deployment, but UX analysis has become even more important as more ...

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

People use software. It’s probably why they get called users. But whichever apps and functions and services we might have engaged with or been exposed to inside any given day, we rarely sit back and ...

From using the right user behavior metrics to bringing down silos, these tips will help you leverage user behavior data to improve your sales conversions. “Conversion rate” is one of those universal ...

Data is in many ways the lifeblood of business, yet there are many different ways to present and use the results of analysis. Business intelligence specialist Birst is launching its Birst 5X Adaptive ...

Google Analytics added new user conversion rate metrics. Metrics show the percentage of users/sessions with key events. Helps optimize marketing channels and user experiences. Google Analytics helps ...

The expert team at Freeform Dynamics offer news and views on the latest hot topics, and pragmatic advice based on real-world experience and meaningful research studies. As scepticism creeps more and ...