UK-based online retailer Asos has begun offering a hybrid virtual try-on feature to a select group of customers in the UK and US.

Friar Tux, a family-owned formalwear company with more than 50 years of experience serving weddings and special occasions nati ...

I tried on Sergio Hudson’s Fall/Winter 2026 collection virtually thanks to Google Shopping during NYFW. Here’s what happened.

In the U.S, shoppers can search for dresses on Google Search and click any style that includes a "try on" badge. From there, customers can see what that garment looks like on a diverse set of real ...

Perplexity’s virtual try-on lets you see clothes on a digital avatar made from your own photo The tool realistically shows how fabrics drape and fit, making online shopping feel more accurate The ...

TikTok is adding staff with expertise in AI to build tech for its e-commerce platform. The company is hiring to potentially build tools for virtual try-ons and other solutions. TikTok is leaning into ...

Wanna by Perfect Corp. expanded its virtual view of bags on Tuesday, allowing users to test how a bag fits on their shoulder alongside the previously available crossbody try-on. The tool replicates in ...

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

Travelers are able to virtually try-on makeup products from up to 15 brands as the technology rolls out to Dufry’s Reserve & Collect websites in 27 countries and at airport locations around the world.

Eyewear can be so much more than just a pair of vision-correcting lenses sitting on your face. Are you looking for glasses that double as a statement piece, with bold colors and unique shapes? You can ...

Perfect Corp. Releases Virtual Try-On for Glasses Update with New In-Platform Product Library Featuring Over 13,000 Pre-Loaded Glasses SKUs Perfect Corp. launches in-platform product library, ...