It doesn’t matter whether you subscribe to the “right brain” or “left brain” camp—the human mind is drawn to aesthetically pleasing shapes, colors, and patterns. And that’s exactly where data ...

Data visualization, big data, brand storytelling—you’ve probably heard these terms, and you’re likely to hear them more and more in the marketing sphere. (In 2016, LinkedIn found that the #2 most ...

Email teams are the same as everyone else in the digital ecosystem — they often have to “see” data in order to understand and act on it. But 80% of marketing leaders struggle to identify and implement ...

In the current marketing landscape, gathering and effectively employing customer data is no longer a luxury. It's a necessity. A stunning amount of raw data is continually being amassed by a variety ...

In today’s age, where businesses generate more data than ever before, the challenge is no longer just collecting information—it’s making sense of it. Data visualization has emerged as a critical tool ...

Data visualization is a process in data analytics where visual representation communicates the data and insights to facilitate good data-driven decisions. Basically, data visualization is ...

Almost every management consultant can recall a time when manual slide creation was a significant part of their day-to-day work. In fact, it is quite common even for partners to spend late nights with ...

Computer scientists recently found that data-visualization experts have no agreed-upon understanding of who makes up one of their largest audiences -- novice users. The work is an important first step ...

What makes one presentation unforgettable while another fades into obscurity? The answer often lies in the art of storytelling—and in today’s data-driven world, this art has taken on a new form.