Even if you're not excited about the football game or even the halftime show, many people tune into the Super Bowl every year ...

Stream Super Bowl 2026 on Sunday, February 8, at 6:30 PM on NBC and Peacock.

Advertiser excitement is in full swing as Super Bowl LX approaches on Feb. 8, 2026. NBCUniversal confirmed in September that all commercial inventory for the big game is sold out, with the broadcaster ...

The Super Bowl commercial rush has reached the exciting point where rumors become releases, with multiple brands announcing plans to air spots during the Big Game on February 8, 2026. That also means ...

Before you know it, the breaks in the action will headline advertising's biggest stage on Super Bowl Sunday. With that, it's an early welcome to the 2026 USA TODAY Ad Meter ratings. To help kick ...