Adobe Inc. introduced a new product that will charge about 50 cents per video generated by artificial intelligence, seeking to convince skeptical investors that the company can compete with AI startups.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Adobe launched the Firefly Video Model in public beta, bringing text-to-video AI generation to the web. Here's what it costs.

Adobe’s Firefly Video Model is in public beta as of today, meaning the days of praying you had a chance to test it are over. The company claims that it’s the first commercially safe generative AI video model in the market.

Adobe has released its Firefly Video Model in public beta, bringing the industry’s first commercially safe generative AI video model to market.

Generating only IP-friendly content, Adobe's Firefly Video model could be a boon to professionals such as filmmakers and marketers.

Adobe’s urgency in making generative video available to a wider user base stems from AI competition that’s making urgent moves too, towards accuracy and relevant availability

Adobe's Firefly AI model is the first commercially safe AI generator for use by executive professionals. It’s the only IP-friendly model, and it’s not trained on public data, imagery, or video. Adobe trains Firefly on Adobe Stock data only.

To coincide with the beta launch of the Firefly Video Model, Adobe is also adding a Firefly Standard and Firefly Pro plan to its subscription options. The company envisions creators picking up the AI-generated video and refining it in its other Creative Cloud software, like Premiere Pro.