Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Dynamic pricing has become popular over recent times, with Delta Airlines the latest company to get involved. In a move that aims to shake up the traditional approach to airline pricing, Delta ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta’s AI pricing — good or bad? Experts give their verdicts (and it’s not great news for business-class fliers) - We asked ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

AI will determine the highest possible price that each individual passenger is willing to pay for their flight ticket. Delta ...

About 3% of Delta’s fares are now set by AI, triple what it was just nine months ago, Hauenstein told investors last week.