Joe Rogan sees the UFC's deal with Paramount helping the sport grow exponentially.

For years, the UFC Apex has been a polarizing venue. At the same time, the UFC’s usage of the Apex in a post-quarantine world has faced relentless criticism as a downgrade from packed arenas. Fighters note its lack of crowd energy,

Paramount will become the new home to all UFC events in the U.S., while UFC's CEO says the White House may host a July 4 event broadcast on CBS.

The meet and greet was at UFC 306 at the Sphere in Las Vegas nearly a year ago. In the luxury box of TKO Holdings, which owns UFC and WWE, were media luminaries: Amazon’s Jeff Bezos, Disney’s Bob Iger and the future leader of Paramount, David Ellison, CEO of Skydance.

Paramount’s new leadership team springs immediately into action with an ambitious film slate and a muli-billion dollar UFC deal.

This Saturday, the highly anticipated UFC middleweight championship bout takes place in Chicago in the main event of UFC 319. Dricus du Plessis puts his championship on the line for the third time against the undefeated Khamzat Chimaev.

Conor McGregor's removal from the UFC active roster, coinciding with the announcement of a $7.7 billion media deal with Paramount, has sparked speculation about his future with the promotion. Despite re-entering the anti-doping program and hinting at a comeback,

Paramount Skydance emerged as a potential meme stock on Wednesday, with the shares soaring 60% during the session.