Kunal Chakravarty, recently appointed Head of New Business & Marketing, ANZ, at Havas Media Network, discusses building ...

The shift highlights a growing divide between technology platforms that monetize audience attention and traditional brands ...

Fold7Design, part of Fold7, has led the brand relaunch, developing a retail concept designed to reflect how younger consumers ...

Fragile consumer sentiment is reshaping spending habits, with people prioritising small, affordable comforts as financial and geopolitical pressures persist, according to a new report from WARC. The ...

As AI agents reshape how consumers search, compare and buy products, brands must rethink how they stay visible and earn trust ...

Under the slogan This Fragrance Knows No Borders, the initiative uses an unexpected sensory experience to encourage audiences ...

The launch consolidates Stagwell’s AI go-to-market strategy, allowing clients to adopt individual solutions, integrate them ...

Fold7Design, part of Fold7, has led the brand relaunch, developing a retail concept designed to reflect how younger consumers discover products and engage with beauty trends online.

The capabilities will allow advertisers to access Netflix’s first-party measurement solutions, including conversion lift, ...

The campaign focuses on barriers to investing, particularly cost and confidence. Barclays research found that low fees and ...

The initiative responds to research indicating that 55 percent of adults worldwide would go out more often if finding ...

The creative builds on Courvoisier’s historical association with significant cultural gatherings, from the court of Napoleon ...