AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

there’s something about travel commercials that always make me want to pack up and go to whatever fun new location they’re ...

DV360’s Empty Throne One juicy narrative in ad tech is the simmering rivalry between Amazon DSP and The Trade Desk. This ...

Nexstar's digital strategy will now use Salesforce's agentic AI capabilities, hoping to unify the sales pipeline into one ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and ...

Linkedin launched its first beta test into the CTV ad buying space. Now, the product is finally generally available in the US ...

Despite economic uncertainty and the continued slowdown of traditional media’s growth, global advertising revenue is still ...

Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in ...

LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to the political climate and ...

Google released a proposal for a Chrome feature called script blocking to crack down on third-party fingerprinting in ...

DoorDash planted its first real flag in the advertising industry. The company announced that it crossed a billion-dollar ad ...

As premium game prices skyrocket and subscription cloud-based gaming services take off, marketers sense a chance to defray ...