Lego is set to release a Daft Punk set in 2027. To introduce the partnership, the two brands have unveiled a film in which the duo’s minifigures follow a holographic red brick through what starts as a ...

Kids India is making attendance for international buyers more attractive with an expanded suite of subsidised travel, perks ...

Tomy brought the suspense and social deduction of The Traitors to life with an exclusive influencer event at Thornbury Castle ...

From a newsagent selling toys in Marple to a thriving Toymaster store serving generations of customers, Goslings Toymaster ...

Bandai Namco is set to launch a Tamagotchi pop-up in the UK for the first time as part of the brand’s 30th anniversary.

The Entertainer and Netflix team on first-of-its-kind shop-in-shop for the smash hit animated movie, spotlighting toys and ...

Operating profit soared 52% for the quarter, including US tariff refunds, as Magic: the Gathering delivers consecutive record ...

The Lumistella Company is bringing the The Elf on the Shelf animated series to Netflix for the first time this Christmas.

The toy company introduces a new channel-led commercial structure across Core Europe, with a dedicated lead for Smyths Toys ...

Tubbz is teaming up with Hamleys for the Tubbz Monster Mystery Tour this month, a spooktacular sightseeing experience taking ...

The collaboration brings two of the world’s most recognisable character brands together for a limited-edition creative ...

MGA Entertainment’s Mirror Mi is bringing its six emotion-inspired fashion dolls to life through a brand-new original music video ...