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HBO, Max

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame'

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit forehead-slapping derision. The media company tried to preempt mockery of the move by posting a slew of self-deprecating memes immediately after it said the “new-ish” HBO Max name would come back this summer.

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Warner Bros Discovery revives HBO Max branding for global push

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Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

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Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction

Warner Bros. Discovery executives said its Max streaming service this summer would revert to its natal name, HBO Max.

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Max was an all-time bad rebrand

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Max to be renamed HBO Max. The name change nobody wanted

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Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'

Sarandos said that branding was one area in which Netflix had an easier time than its legacy media rivals.

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

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HBO Max Is Back: WBD Rebranding Streamer This Summer

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Warner Bros. Discovery CFO Explains Reasoning Behind Max Rebrand, Potential Company Split

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional industry consolidation in a disruptive streaming era.

Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.

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Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the studio's recent film successes.

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From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

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Max will become HBO Max (again)

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

Warner Bros. Discovery did not respond to The Hollywood Reporter's request for comment on the Faber report. The only split that makes sense for Warner Bros. Discovery, which was j

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HBO Max Lives! Max to Change Its Name Back After Two Years

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

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Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).