After surviving the 1950s, AMC goes upmarket, but struggles to capture young baby boomers who want faster, sportier “muscle ...
Established in 1954 by the merger of Nash-Kelvinator and Hudson, American Motors Corporation (AMC) became America's fourth largest automaker. The company survived for only 34 years until it was ...
Nash Motor Co. and Hudson Motor Car Co. merged to form American Motors Corp. in 1954. Nash’s designs predominated although AMC continued to market cars with both Nash and Hudson nameplates until 1957 ...